To begin the hype for the next Star Trek film, Paramount Pictures and Qualcomm have released an app. Fans for the upcoming “Star Trek Into Darkness” can download an app for exclusive content and advanced real world game experiences.

With the app, users have the ability to unlock the first of many surprises during the airing of the “Star Trek Into Darkness” tv-spot. Users who register for the app will be automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. To be the first to get the app and enter the sweepstakes, visit www.StarTrekMovie.com/CES.

“We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you,” said Dr. Jacobs. “By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”

The Star Trek Into Darkness app’s features include:

• An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;
• An image scan function that enables users to interact with images printed or viewable in the real world;
• A geofencing function for location-based experiences;
• New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
• Exclusive opportunities and special offers only available to app users;
• One lucky sweepstakes winner will be rewarded with the grand prize of attending the “STAR TREK INTO DARKNESS” U.S. premiere.